Apple Search Engine May Soon Compete With Google Search

Apple Search Engine

Apple search engine could be the new player in the website search market that is dominated by Google.

As per reports, Google has been paying Apple for several years billions of dollars to be the default search engine on Safari across all Apple products. That, unless users manually change the default search engine preferences.

Spotlight Search bypasses Google Search in iOS and iPadOS 14 beta

Spotlight Search behavior and new job descriptions at apple, suggests that Apple could be investing heavily in the Web search market. Initially, Apple’s search won’t have ads, will be completely private, and have deep integration with the iOS.

Applebot web crawler page update

Apple published a notable update to its About Applebot support page. The additions are very similar to the details Google provides to webmasters and SEOs. Here are the changes they made to the Applebot support page, according to Coywolf’s.

  • Added how to verify traffic from Applebot
  • Expanded details on the Applebot user agent, including differences between its desktop and mobile version
  • Expanded robots.txt rules
  • Added a section stating that they don’t just crawl HTML, but also render pages similar to Google
  • Added a section on search rankings and the factors that affect how it ranks web search results

Everything is based on mere observation and speculations. Apple may never release a search engine. Or it also could be a bug in iOS14 as it is still in beta.

Awad Abdelgayoum
Solving digital marketing challenges by using technology and science.