Google Signals: Your next shortcut to know your customers

Google Signals

Google Signals, was first launched in July 2018, it is a new feature in Google Analytics that enables cross-device reporting and re-marketing.  It gives you the ability to track visitors who are signed-in to their Google accounts across their devices, whether it’s multiple browsers, mobile apps, mobile devices and more. also to see how they engage with your website across multiple devices.

For example, if a user finds you on a mobile device and then comes to your website to complete a transaction, Google Signals analytics report will allow you to see the complete session from start to finish.

How does Google Signals work

Based on Google Ads Reporting Features, Google can collect and send anonymous data from users, and based on the currently logged-in account, Google knows who it is and can measure visits to certain websites using different devices from the same user, thus allocating more related websites and interests to users, depending on what devices they use to view which content.

Keep in mind, Google Signals is a feature that is not applicable to all users surfing the worldwide web, since not everyone has activated “Advertising Preferences”, and not everyone logs-in with his Google account, it is unknown what percentage of Google users have the feature ‘Personalize advertisements’ turned on, however, if a user creates a Google account, this function is set to ‘On’ by default, moreover, data-search is looked back up to 26 months as standard, so for the majority, it can be considered as a “DONE DEAL”.

Benefits of Google Signals

Considering the fact that Google Signals takes into account people who visit your website multiple times from different devices, we can say the main benefit in general is making data driven marketing decisions, but to put that in detailed context one would say it benefits you in:

  • Properly know more about your website visitors (where they come from, what are their interests, how they view your website).
  • What products and services you offer that your web users are most interested in.
  • How your audience currently finds you.
  • What pages/elements of your website are most effective/ineffective.
  • Create smarter audiences based on the actions people take on various devices.
  • Reaching the right customers along the way.

How to activate Google Signals

To activate Google Signals feature on your Google Analytics, simply follow the below steps:

  1. Sign in to the Google Analytics.
  2. Go to the Admin section of your account.
  3. Click “Get Started” in the blue notification banner at the top of the page.

Another way is to navigate to Property column > Tracking info > Data Collection and follow the prompt in the blue dialog.

Now after covering the What, the How, and the Why, it may seem to the everyday user that this is just another method of online tracking and activity monitoring, as there is already a similar concept known as Web Cookies, (that’s only half of it!).

But frankly, Google Signals is a good embodiment of the concept “work smarter, not harder”, as it works in silence to gather sufficient data about usage, no need to remind all users with a daunting full-screen message to accept that this page saves Cookies, with Google Signals online viewers, will get the chance to receive content tailored specifically to their preference without getting on anybody’s nerves, surely a new method that is both comfortable and hassle-free for both client and server.