SKAGs Stands for Single Keyword Ad Groups, It is an effective approach to deliver highly targeted AdWord Ad copy to a group of people in a particular region with a specific interest.
SKAG It’s an ad group that targets variations of a single keyword rather than following the AdWords setup guide and having 20 keywords in your ad group.
This means that it is going to target a single keyword in one ad group, by using different keyword match types. Typically, match types allow you to trigger your ad when a user search query matches your keyword type.
Why should you consider SKAGs
It offers a great opportunity of matching user’s message, ad relevance, and highly targeted ad. It can also lead to a higher quality score, and the higher quality score, the less cost per conversion.