Twitter Fleets – A New Stories Feature?

Twitter Fleets - A New Stories Feature? 4

Twitter Fleets, is a new feature that Twitter is testing, which is similar to Facebook, Instagram and Snapchat stories.

Product lead at Twitter, Kayvon Beykpour, made the announcement and previewed how it will look.

Twitter Fleets - A New Stories Feature? 5
Twitter Fleets - A New Stories Feature? 6

This is what makes Fleets different from composing regular tweets:

  • Fleets disappear after 24 hours
  • Fleets cannot be retweeted or liked
  • Fleets cannot be replied to publicly
  • Fleets can only be reacted to via DM

You can see the similarities between stories and Twitter’s new don’t-call-it-stories feature.

Also, like stories, Fleets can only be accessed by tapping on a user’s avatar. Fleets will not show up in the regular timeline, so they shouldn’t be too obtrusive for people who strongly dislike story-type content.

It should also be noted that Fleets are in the early testing stages and will only be available in Brazil for now.

However, that hasn’t stopped Fleets from receiving a fair share of criticism. In fact, the announcement immediately created an uproar that caused the hashtag #RIPTwitter to trend worldwide.

Awad Abdelgayoum
Solving digital marketing challenges by using technology and science.