So what is a chatbot or social bot and how does it work? Chatbots are algorithms, pieces of software that use artificial intelligence (AI) to automate certain tasks and carry conversations with humans, with the purpose of assisting them. Chatbots, can help in building stronger relationships with customers by delivering highly targeted content and anticipating user reactions.
Depending on the scope and platform they are used on, social bots or chatbots can be pre-programmed to carry on certain tasks like answering and sending direct messages, assisting human users find information online, liking posts or following other users and so on.
Although apps can also perform such tasks, they usually do it via a menu with several answer options, while social media bots try to carry a “conversation” for helping the human users.
Chatbots examples
Here’s a list of quick chatbots examples you can learn from.
- Swelly
- eBay
- Lyft
- Yes sire
- Chatbot examples: 1-800-Flowers
Chatbots or social bots power social media growth
Chatbots or social bots are everywhere and here is the time you need to give it some space on your next digital marketing strategy. Tasks automation is the way to reduce the hard work of repetitive tasks on humans and AI bots are the best invention to automate some part of digital communication (Inbound Strategy) with chat sequences.
We all know and aware of Facebook Messenger chatbots and the CTR it returning. It’s safe to say that it is the best way to engage with users.